• Written

  • Escort services
  • The best iPhone apps
  • Management for increase of labour productivity
  • Business preceptorship: improves productivity and profitableness of your business?
  • Business of change, strategy of growth and productivity: how “creatively” to liquidate the business?
  • Value of papers in office work
  • Management of activity
  • Ideas about creation of a new product
  • Increase of productivity in your small business
  • Productivity and production management

• Categories

  • Articles
  • Bankruptcy
  • Business
  • Internet
  • Marketing
  • Uncategorized
  • You

• Archives

  • November 2008
  • October 2008
  • August 2007
  • June 2007
  • May 2007
  • January 2007

• Admin

  • Login

• Search

 You never learn to make really effective advertising until will start to carry out “homeworks” honesty. Certainly, and most this expression seems to me sometimes silly enough, however to it I yet have not found replacement.
1. Study a product which you are going to advertise. The more you about it know, the it is more probability of that to you in a head the magnificent idea as it is better for selling will come. When I worked with firm ” Rolls-Royce “, I three weeks read all about their machines on end, have not affirmed yet in an idea, that « for the speed in 60 miles at an o’clock unique noise which you, probably, will hear, will be hours ». These words became the heading anticipated 607 words of the text.
Later, when my client became firm ” Mercedes “, I have sent the whole command of the employees to their headquarters in Stuttgart. They have spent three weeks for writing down interview to all engineers of firm. On light the advertising campaign which basis was made with detailed, convincing advertising texts there was born. It has helped to lift a break-even sales level of “Mercedes” in the United States from 10 thousand up to 40 thousand cars a year.
When me have asked to create advertising for margarine « Good the Varnish », I, similarly to many, considered, that margarine actually produce from oil. However ten days of close studying of the “know-how” — and I have written besides factual advertising text, appeared rather successful.
The same was and with gasoline of mark “Shell”. The conversation with the client has helped me to learn a lot of new, for example, that gasoline consists of set of the components raising range of run of the car. The advertising campaign which has born as a result promoted that within seven years company ” Shell ” steadily won the increasing share of the market.

If you shirk a similar homework, that, possibly, you and will not manage to lead a successful advertising campaign; almost for certain you risk to create that my brother Frensis names « a rough surface of the sparkling maintenance ».

2. Find out, your competitors make which advertising
For the similar goods or services, and how much it is successful. It will define your further steps.
3. Investigate the consumer environment. Find out, that buyers think of the goods of this sort, whether they among themselves discuss its merits and demerits, what attributes it are most of all important also which assurance of utility of the goods it is necessary to them on a shower.

If you not in a condition to involve professionals in such research, try to lead its. The substantial conversation with dozen housewives sometimes helps the author to create the good advertisement, than extensive, but formal analytical research in which it did not participate is better.

Comments

• Partners