Jun
9
Positioning in advertising
Filed Under Business
Now think of that, as though you wished to position your product. This amusing word has greater success among experts in marketing, however among them you will not find even a two-three which would refer in opinion, that it all the same means. My own definition is those: « Than the product and for whom it is intended » is. I could position soap “Having given” as a washing-up liquid for men after dirty work, however instead of it have decided to name its toilet soap for women with a dry leather. Last 25 years it operated trouble-free.
In Norway cars ” SAABS ” had no any precise status. We have decided to name them « cars for winter ». Three years later they have won first place among all cars suitable « for the Norwegian winters ».
In due time I have been puzzled by an idea on how it is necessary to advertise the machine, with a kind more similar to an orthopedic boot. However Bill Bernbah and its “fighters” have presented new “Volkswagen” as actual at that time the protest against bourgeois image of cars of ” the Great Detroit three » and thus have erected this “bug” in a cult among enough broad audience of progressively adjusted young Americans.
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