Aug
16
Ideas about creation of a new product
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There are many ways to think up idea for creation of a new product. One of most easy ways – to think of how to improve your present products. How it to make most effectively? As you look at a product, ask questions.
Begin with following questions:
What it is possible to change?
What can you change in the product to create new? For example, if you let out books, you could make them more, it is less or more shortly. Quickly consider, what advantages from each of these changes and then you will think up new ideas about the product.
For example, if will make books of the small sizes it will allow people to put some books in a pocket. Shorter books can bring idea of a writing of a series of short stories which will force buyers to get all new and new series. If you show imagination, you will think of creation of water-proof books which it will be possible to read in pool or on a beach.
What most serious problem of people with this product?
It is a question which can bring ideas on improvement of a product. Almost on each product there are complaints. Define, on what people complain, think for ways of the sanction of these questions and you will have new ideas.
The most usual complaint is a high price. Almost on each product there will be buyers who will want to buy it more cheaply. Find ways to make your product cheaper or find a way more cheaply to carry out requirements and expectations of clients.
Speech, certainly not only about the price. For example, there are general complaints to computer programs: they are difficult for mastering and using. Think how to simplify your products and you will create the excellent new goods. Define, on what people more often complain and improve it.
How to make better each element?
Asking this question is a systematical way to think up new ideas about a product. You simply isolate each aspect of a product and find a way (ways) of improvement. Improve different parts of a product and you will have something really new.
For example, suppose, your goods – tent. You concentrate on each aspect within several minutes and think, that will come on mind. A material: more waterproof? Installation: easier and fast? The price: cheaper? Weight: easier? Think of good ideas how to improve these aspects and you can create an excellent new product.
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