All of us there is begun own business proceeding from certain, before the turned out directions and methods. For the beginning we take small credits and we start to build small business. Gradually our business starts to grow and bring the certain income. The given situation demands expansion of business and an investment of the additional capital from and by that we start to take additional credits not thinking of that our debts also grow and accordingly the responsibility before creditors grows. Read more

At each businessman and the businessman is a lot of duties. They should not only supervise over business, but also trade in this business.

But how many it is necessary to spend time for marketing?

You should spend at least half of time for marketing! As a matter of fact, there are two duties of the businessman on which it should waste time: Read more

As though it seemed to you naive, make a advertised product the hero of your advertising. If your goods is represented to you too unpretentious for this purpose I shall open a secret: there are no poor things, there are only poor authors. I never shall charge development of a product to the author until I shall be convinced that it has personally become interested also Each time when I wrote the unsuccessful script of an advertising campaign, business was that the product did not cause in me any interest. Read more

Now think of that, as though you wished to position your product. This amusing word has greater success among experts in marketing, however among them you will not find even a two-three which would refer in opinion, that it all the same means. My own definition is those: « Than the product and for whom it is intended » is. I could position soap “Having given” as a washing-up liquid for men after dirty work, however instead of it have decided to name its toilet soap for women with a dry leather. Last 25 years it operated trouble-free. Read more

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