Jun
9
House the task
Filed Under Business | Leave a Comment
You never learn to make really effective advertising until will start to carry out “homeworks” honesty. Certainly, and most this expression seems to me sometimes silly enough, however to it I yet have not found replacement.
1. Study a product which you are going to advertise. The more you about it know, the it is more probability of that to you in a head the magnificent idea as it is better for selling will come. When I worked with firm ” Rolls-Royce “, I three weeks read all about their machines on end, have not affirmed yet in an idea, that « for the speed in 60 miles at an o’clock unique noise which you, probably, will hear, will be hours ». These words became the heading anticipated 607 words of the text. Read more
Jun
9
How to create effective advertising
Filed Under Business | Leave a Comment
Imagine, that today in the morning you for the first time have started to work in my agency and have come into my cabinet behind advice. Certainly, I shall begin the speech with several basic items — how you in general to start to work. Below I shall share with you more concrete things — how to create advertising for magazines, newspapers, TV and radio. In advance I ask to prepare for some simplification of the things, seeming confused enough, and also for the style — a habit of the head. So, to business. Read more