Jun
9
As though it seemed to you naive, make a advertised product the hero of your advertising. If your goods is represented to you too unpretentious for this purpose I shall open a secret: there are no poor things, there are only poor authors. I never shall charge development of a product to the author until I shall be convinced that it has personally become interested also Each time when I wrote the unsuccessful script of an advertising campaign, business was that the product did not cause in me any interest. Read more
Jun
9
Positioning in advertising
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Now think of that, as though you wished to position your product. This amusing word has greater success among experts in marketing, however among them you will not find even a two-three which would refer in opinion, that it all the same means. My own definition is those: « Than the product and for whom it is intended » is. I could position soap “Having given” as a washing-up liquid for men after dirty work, however instead of it have decided to name its toilet soap for women with a dry leather. Last 25 years it operated trouble-free. Read more
Jun
9
House the task
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You never learn to make really effective advertising until will start to carry out “homeworks” honesty. Certainly, and most this expression seems to me sometimes silly enough, however to it I yet have not found replacement.
1. Study a product which you are going to advertise. The more you about it know, the it is more probability of that to you in a head the magnificent idea as it is better for selling will come. When I worked with firm ” Rolls-Royce “, I three weeks read all about their machines on end, have not affirmed yet in an idea, that « for the speed in 60 miles at an o’clock unique noise which you, probably, will hear, will be hours ». These words became the heading anticipated 607 words of the text. Read more
Jun
9
How to create effective advertising
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Imagine, that today in the morning you for the first time have started to work in my agency and have come into my cabinet behind advice. Certainly, I shall begin the speech with several basic items — how you in general to start to work. Below I shall share with you more concrete things — how to create advertising for magazines, newspapers, TV and radio. In advance I ask to prepare for some simplification of the things, seeming confused enough, and also for the style — a habit of the head. So, to business. Read more
Jun
6
Good news
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Хорошие новости всегда привлекали умных и признаных людей и не только потому что всем нравится подсматривать или копатся в чужой жизни, это природа, а потому, что интерес человека всегда был выше его понимания и умственного удолетворения. Вот так и сейчас мне хотелося бы предложить пару вариантов статей разных тематик, которые бы несли в себе самые интересные для вас новости, конечно со всеми подробностями. Я не берусь за авторство таких статей, хотя буду старатся писать все сам, я буду искать и предлагать вашему вниманию огромное и самое главное качественное наполнение, все для вас и ради вас, хотя это пока…
May
23
My life!
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May
1
PC and Other Gadgets Trustworthy Work Principles
Urban life of each human is impossible without computers. If even twenty years ago computer was a rare thing affordable for limited number of people, today it’s not easy to find a person who doesn’t own a laptop or computer. Progress also improves other electronics, offering customers new cell phones, cameras, TVs, video players, etc. Read more
Jan
16
Ways to Save on Fixing Your Computer and Electronics
Urban life of every human is impossible without computers and other electronics. Returning back even 20 years ago personal computers were more a lluxury that is not very necessary, but today it looks like everyone’s got a notebook and computer or both. Progress also changes other types of electronics, giving customers new cell phones, digital cameras, TVs, video players, etc. Read more